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trends
trends
RIGHT UNDER YOUR FEET
RIGHTUNDERYOUR FEET
Driving through Pittsburgh these days, it’s impossible to miss construction projects popping up everywhere. Pittsburgh is seeing an increase in population for the first time in decades. As new families move into our neighborhoods and others upgrade
DrrivivininggtthhrroouugghhPitittssbbuurrgghhtthheesseeddaayyss, ,itit’s’simimppoosssibiblelettoomisissccoonnssttrruuccttioionnpprroojejeccttss
their homes, people everywhere are walking all over Ruth Scherer... that is to say, ppoopppiningguuppeevveerryywhheerree.. Pitittssbbuurrgghhisissseeeininggaannininccrreeaasseeininppooppuulalattioionnfoforrtthheefifirrsstt
they’re walking on her products.
t t i mi m e e i n i n d d e e c c a a d d e e s s . . A A s s n n e e w w f a f a m m i l i i l e i e s s m m o o v v e e i n i n t t o o o o u u r r n n e e i g i g h h b b o o r r h h o o o o d d s s a a n n d d o o t t h h e e r r s s u u p p g g r r a a d d e e
tthheeirirhhoomeess, ,ppeeooppleleeevveerryywhheerreeaarreewaalklkininggaallloovveerrRuutthhSScchheerreer...r...tthhaattisisttoossaayy, ,
tthheeyy’r’reewaalklkininggoonnhheerrpprroodduuccttss. .
We sat down with Ms. Scherer, owner of Ruth Scherer Flooring LLC in McMurray to
learn a bit about what has kept her in business for more than 30 years in the South
Hills.
WeessaattddoownnwitithhMss. .SScchheerreer,r,oownneerrooffRuutthhSScchheerreerrFFloloorrininggLLLCininMccMuurrraayyttoo
leleaarrnnaabbititaabboouuttwhhaatthhaasskkeepptthheerrininbbuussinineesssfoforrmoorreetthhaann330yyeeaarrssinintthheeSSoouutthh
H Hi l i l l sl s. .
“Lots of reasons,” said Scherer as we sat down in her showroom last month. “For starters... Style. You can’t satisfy customers without top of the line inventory. That means consistently updating our products. We carry every major brand and we’re
““LLoottssooffrreeaassoonnss,”,”ssaaididSScchheerreerraassweessaattddoownnininhheerrsshhoowrrooomlalassttmoonntthh.. ““FFoorr
very diverse in our product selection.”
ssttaarrtteerrss...SSttyylele. .Yoouuccaann’t’tssaattisisffyyccuussttoomeerrsswitithhoouuttttooppoofftthheelilnineeininvveennttoorryy. .TThhaatt
meeaannssccoonnssisistteennttlylyuuppddaattininggoouurrpprroodduuccttss. .Weeccaarrryyeevveerryymaajojorrbbrraannddaannddwee’r’ree
The showroom backs up her story. Looking around we saw every type of flooring vveerryyddiviveerrsseeininoouurrpprroodduuccttsseeleleccttioionn.”.”
we could think of. Exotics , hand-scraped woods and area rugs lined the aisles.
Durable ceramics, both residential and commercial grades were displayed elegantly TThheesshhoowrrooombbaacckkssuupphheerrssttoorryy. .LLoookkininggaarroouunnddweessaaweevveerryyttyyppeeooffflflooorriningg
throughout the newly expanded store. Silk, wool and synthetic carpet swatches wee ccoouuldld tthhininkk oof.f. Exxootticicss , , hhaanndd-s-sccrraappeedd woooddss aanndd aarreeaa rruuggss lilnineedd tthhee aaisisleless. .
created a maze of beautiful textures for customers to use in their dream homes. Duurraabblelecceerraamicicss, ,bbootthhrreessidideennttiaial laannddccoommeerrcciaial lggrraaddeessweerreeddisispplalayyeeddeeleleggaannttlyly
tthhrroouugghhoouutt tthhee nneewlyly eexxppaannddeedd ssttoorree. . SSiliklk, , woool l aanndd ssyynntthheetticic ccaarrppeett sswaattcchheess
Ruth then reminded us, “without a skilled craftsman’s abilities and an artistic
ccrreeaatteeddaamaazzeeooffbbeeaauuttififuul ltteexxttuurreessfoforrccuussttoomeerrssttoouusseeinintthheeirirddrreeaamhhoomeess. .
approach to the application, these are just materials. Which brings me to my staff.
These professionals are a big part of what propels this business. Their skills have Ruutthh tthheenn rreemininddeedd uuss, , ““witithhoouutt aa sskkilileledd ccrraaffttssmaann’s’s aabbiliiltitieiess aanndd aann aarrttisistticic
carried us for 30 years.”
aappprrooaacchhttootthheeaappplilcicaattioionn, ,tthheesseeaarreejujussttmaatteerriaialsls. .Whhicichhbbrrininggssmeettoomyyssttaaffff. .
TThheesseepprrooffeesssioionnaalslsaarreeaabbigigppaarrttooffwhhaattpprrooppeelslstthhisisbbuussinineesss. .TThheeirirsskkililslshhaavvee
ccaarrrieiedduussffoorr330yyeeaarrss.”.”
That’s right, Ruth Scherer Flooring LLC provides top quality service no matter the
size of the job. “We typically service many high-end estates in the area, but we want
to work with everyone who makes up the South Hills and surrounding communities.
TThhaatt’s’srrigighhtt, ,RuutthhSScchheerreerrFFloloorrininggLLLCpprroovvidideessttooppqquuaaliltityysseerrvviciceennoomaattteerrtthhee
At Ruth Scherer Flooring LLC we pride ourselves on being the right flooring store
ssizizeeoofftthheejojobb. .““Weettyyppicicaallylysseerrvviciceemaannyyhhigighh-e-ennddeessttaatteessinintthheeaarreeaa, ,bbuuttweewaanntt for any job.”
ttoowoorrkkwitithheevveerryyoonneewhhoomaakkeessuupptthheeSSoouutthhHililslsaannddssuurrroouunnddininggccoommuunnititieiess. . AttRuutthhSScchheerreerrFFloloorrininggLLLCweepprridideeoouurrsseelvlveessoonnbbeeininggtthheerrigighhttflflooorrininggssttoorree ffoorraannyyjojobb.”.”
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