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a taste of perfection
Dominic Brandy, M.D.
theskincentermd.com
“It takes 15 years to become an overnight success.”
What are your credentials? Degrees and/or certifications
I am a board-certified cosmetic surgeon with more than over 35 years of experience performing cosmetic surgery and hair restoration in the Pittsburgh area.
In 1981, I opened one of the first medical spas in the region dedicated to minimally-invasive and non-inva- sive facial rejuvenation and cosmetic surgery for the face and body. Today, I have three medical spas in Pittsburgh and one in Columbus, Ohio and five Skin Center Express locations offering some of our most popular med spa treatments.
I graduated Summa Cum Laude from the University of Pittsburgh and earned my degree in medicine from Hahnemann (now Drexel) University in Philadelphia, Pennsylvania. AftercompletinganinternshipatSt. Francis Medical Center in Pittsburgh, PA, I went on to serve as Director of Emergency Medicine for Divine Providence Hospital in Pittsburgh, PA. During this time, I continued my education through a comprehen- sive cosmetic surgery fellowship program sponsored by the American Academy of Cosmetic Surgery.
What is your greatest achievement?
It has been over 10 years since I developed the minimally-invasive Quicklift facelift surgery. The Quicklift is a minimal-recovery, minimal downtime surgery that really bridged the gap for people who were interested in cosmetic surgery, but not interested in the extensive downtime of a traditional facelift. Ten years ago, having to take two weeks or longer off from work and social commitments was a huge barri-
er for many people wanting cosmetic surgery. Today, so many surgeries are minimal-recovery and require less downtime, which is why, I believe, cosmetic surgery has continued to increase in social acceptance and popularity.
How has your profession evolved since you began?
When I began my career over 35 years ago, people were very private about cosmetic surgery. They sim- ply did not discuss the cosmetic procedures they had with friends or even family. Today, people are so open about cosmetic surgery and the benefits of it. I believe social media really paved the way for this new idea of cosmetic surgery and how changing something about your body can change how you feel about yourself in a positive way.
In my practice we used to focus on traditional mar- keting sources to get our name and brand in front of the public — television, radio, print and direct mail. Today, we still use traditional media sources to market our brand, but we are now more focused on social media outlets such as Instagram, Facebook and even Snapchat. Social media makes the interaction with our customers more personal. Our followers get a true sense of our personalities, how we interact with our patients, how we perform surgery and how our patients look and feel after recovery. It is an intimate experience that can only be achieved through social media. Social media has truly changed the way we
do business.
2275 Swallow Hill Rd Suite 2500 Pittsburgh, PA 15220 412.429.1151
806 S. Aiken Avenue Shadyside, PA 15232 412.621.5115
11279 Perry Highway Suite 315 Wexford, PA 15090 724.933.1151
1050 Beecher Crossing North, Suite C Columbus, OH 43230 614.939.1188
My current memberships in professional societies include:
• AmericanAcademyofCosmeticSurgery
• AmericanSocietyofLiposuctionSurgery
• AmericanSocietyofHairRestorationSurgery(Co-Founder) • InternationalSocietyofHairRestorationSurgery
• AmericanMedicalAssociation
• PennsylvaniaMedicalSociety
• OhioStateMedicalAssociation
• AlleghenyCountyMedicalSociety
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