Page 172 - VIP TASTE OF PITTSBURGH

What procedure do you perform the most?
EyeQ and Abdominal Etching
What sets your practice apart?
I think what sets our practice apart is how we engage onsocialmedia. Wehavereallyembracedthisnew type of marketing. People who follow us can get a sense of who we are as a company and how invested we are ineachandeverypatient. Ourfollowersgettoknow us before ever walking in the door and that really has changedhowpeopleapproachcosmeticsurgery. They are more comfortable with having surgery because they have an understanding of what happens behind thescenesfromwatchingSnapchat. OnFacebook, they have read patient testimonials and our blogs and on Instagram they have seen hundreds of before and afterphotos. Theywalkinthedoorfeelingthatthey know me and my staff, and they feel more invested and educated in the whole process. Social media has lifted the veil on cosmetic surgery and has made it less intimidating for people.
What is your Dream innovation?
A pill that could reverse aging.
What’s your philosophy?
I believe that when you feel good about yourself you approach life with a positive, optimistic outlook. And If I can help my patients achieve their life goals, by improving their confidence and self-esteem in some way, then that makes coming to work a worthwhile experience for me!
How do you advocate learning in your profession?
Cosmetic surgery is constantly evolving through innovative surgical techniques, new procedures and new technology. In the past, doctors and surgeons would attend medical conferences to help us stay cur- rent in our field and we would read medical journals or visit other surgeons to study their techniques. And while there is still a place for that type of learning in the field of cosmetic surgery, today social media has changed how we learn. With innovations like Google Glass and Snapchat, to name a few, we are able to watch surgery being performed and communicate
in real time with other surgeons about surgical tech- niques and new procedures. The opportunity to learn and evolve is ever present with social media and it is truly a fascinating experience.
theskincentermd.com
69
a taste of perfection
TASTEPGH.COM